Social Media Strategy for Founders
Build visibility. Attract opportunities. Drive inbound - without the overwhelm.
As a founder, you know you should be posting — but between leading your team, talking to investors, and building the product, social media slips to the bottom of your list.
The result? Missed opportunities. Muddled messaging. Inbound that never happens.
I help founders create a clear, intentional social strategy that turns content into business momentum - without burning time or energy you don’t have.
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A one-off strategy session or full roadmap that gives you:
→ A simple, sustainable plan to show up online
→ What to post, where to post, and why it matters
→ Positioning guidance to sharpen your founder voice
→ Post formats that work for your goals (inbound, hiring, investor visibility, partnerships)
→ A structure that helps you build trust and grow an audience over timeWhether you're pre-seed or post-series B, this strategy helps you turn your content into a growth channel — not just a nice-to-have.
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→ Attracting leads without cold outreach
→ Sharing the mission to support hiring
→ Building visibility ahead of a raise
→ Creating thought leadership in your category
→ Clarifying your message as your brand grows -
Social media done well is free marketing. But without a strategy, it becomes another time-sink. I help you focus on what works — and avoid the content traps that don’t move the needle.
You'll walk away with clarity, confidence, and a founder-led content strategy that actually gets results.
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“Sofia helped me find my voice - and made it easy to stay consistent.”
“I was overwhelmed by content. Now, we’re attracting ideal clients weekly.”
“Our start up got more visibility from six crafted posts than our entire marketing campaign.”
(Identities remain anonymous due to them being ghostwriting clients)
👇 Ready to Make Social Work for You?
→ Founder strategy sessions from £499
→ Custom ghostwriting and execution packages available
Bay Venues Marketing Team
“Prior to working with Sofia, we had 23 Facebook pages and 8 Instagram accounts, with varied levels of content quality & quantity - all managed by different individuals. Our mission before starting this project was to establish a strategy that would enable us to bring these accounts internal – in turn increasing results and reducing brand risk.
Sofia’s methodical yet creative approach to our social media strategy, allowed this process to be both interactive and enjoyable. She was able to take our overwhelming 25+ accounts and turn them into manageable bite-sized pillars that have served our business objectives.
Since working with Sofia we’ve presented her strategy to the leadership team and had a 100% buy-in. This has resulted in all social media accounts being housed internally, which has reduced costs for the business, as well as brand risk. In our first month alone we saw increased engagement rates of up to 300% & reach of 150%.
We couldn’t recommend Sofia enough to anyone thinking of working with her. It was the best investment we made for our social media, and has meant we now have a fully optimised marketing channel at our disposal!”
Dr Lucy Hone
“Working with Sofia has seen my following across platforms grow 370% - from 7,000 to 35,000 followers. She’s helped me formulate a social media strategy that fits our brand, our ways of working, and ensures transparent ROI, so we know where to focus our efforts and spend.
For the first time I now know how to access our market, what they want, how they use social media, what captures their attention, and how to protect my own sanity and brand integrity. Posting feels purposeful and I love seeing the data around the impact and success we are having.
Identifying the different pillars of our brand was a real aha moment for me, helping me to understand that social media marketing is more than just posting endless content – that there was a strategy behind it that reflected who we are, what we care about and how we want to help people in the world.
Seeing how quickly one of our reels went viral and the massive impact it was having, helping people all over the world, at all times of day, really brought home the power of social media marketing.
Highly recommend working with Sofia”