Social Media Strategy
Clarity, structure, and purpose behind every post.
Social media can do a lot — build trust, drive awareness, support hiring, generate leads. But without a clear strategy, it can quickly become a time sink that feels busy, but delivers little.
I work with businesses to create simple, effective social strategies grounded in purpose — so your content supports your wider goals, not distracts from them.
As a founder, you know you should be posting — but between leading your team, talking to investors, and building the product, social media slips to the bottom of your list.
The result? Missed opportunities. Muddled messaging. Inbound that never happens.
I help founders create a clear, intentional social strategy that turns content into business momentum - without burning time or energy you don’t have.
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Review of your current channels, content, and performance
Clarified messaging, tone, and audience focus
Defined content pillars and post types
Platform-specific guidance (e.g. LinkedIn, Instagram, Meta)
Posting frequency and workflow recommendations
Optional support with calendars, templates, or handover to team
This is a flexible service — whether you're starting from scratch or need to refocus an existing presence, I’ll help you find a way forward that fits your bandwidth and priorities.
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Spending time on social, but not seeing clear results
A business that’s grown fast, but your content hasn’t kept up
In-house and need an outside perspective
Hiring or fundraising, and want to show up with more intent
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Social media done well is free marketing. But without a strategy, it becomes another time-sink. I help you focus on what works — and avoid the content traps that don’t move the needle.
You'll walk away with clarity, confidence, and a content strategy that actually gets results.
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A clear, documented strategy that helps you (and your team) post with confidence, consistency, and direction. No more guesswork - just a simple plan that supports your marketing, not adds to the chaos.
👇 Ready to Make Social Work for You?
→ Strategy sessions from £499
Bay Venues Marketing Team
“Prior to working with Sofia, we had 23 Facebook pages and 8 Instagram accounts, with varied levels of content quality & quantity - all managed by different individuals. Our mission before starting this project was to establish a strategy that would enable us to bring these accounts internal – in turn increasing results and reducing brand risk.
Sofia’s methodical yet creative approach to our social media strategy, allowed this process to be both interactive and enjoyable. She was able to take our overwhelming 25+ accounts and turn them into manageable bite-sized pillars that have served our business objectives.
Since working with Sofia we’ve presented her strategy to the leadership team and had a 100% buy-in. This has resulted in all social media accounts being housed internally, which has reduced costs for the business, as well as brand risk. In our first month alone we saw increased engagement rates of up to 300% & reach of 150%.
We couldn’t recommend Sofia enough to anyone thinking of working with her. It was the best investment we made for our social media, and has meant we now have a fully optimised marketing channel at our disposal!”
Dr Lucy Hone
“Working with Sofia has seen my following across platforms grow 370% - from 7,000 to 35,000 followers. She’s helped me formulate a social media strategy that fits our brand, our ways of working, and ensures transparent ROI, so we know where to focus our efforts and spend.
For the first time I now know how to access our market, what they want, how they use social media, what captures their attention, and how to protect my own sanity and brand integrity. Posting feels purposeful and I love seeing the data around the impact and success we are having.
Identifying the different pillars of our brand was a real aha moment for me, helping me to understand that social media marketing is more than just posting endless content – that there was a strategy behind it that reflected who we are, what we care about and how we want to help people in the world.
Seeing how quickly one of our reels went viral and the massive impact it was having, helping people all over the world, at all times of day, really brought home the power of social media marketing.
Highly recommend working with Sofia”