A woman with light skin and red hair smiling, wearing a light blue blazer and a white top, standing against a plain light gray background.

Nice to meet you!

I’m Sofia - strategic marketer helping businesses create sustainable growth.

What I do: I work with founders and marketing teams to bring structure, clarity and momentum - driving revenue, not just reach. Whether you need strategic leadership, hands-on execution, or an outside eye, I help focus your efforts on what actually moves the needle.

A bit about me: Over the past decade, I’ve worked across global markets and award-winning campaigns — London, New Zealand, the US & EU. I’ve led high-performing teams, scaled a marketing agency, and delivered results that speak for themselves.

I currently work as Marketing Director for Cloud Employee in London, where I helped grow ARR from £7M to £10M in just 3 months. I also work with my New Zealand clients on digital marketing campaigns, and The Marketing Meetup in London to manage their new initiatives.

Before this, I:

  • Built my own agency to six-figure ARR

  • Helped multiple startups double revenue

  • Ghostwrote LinkedIn content that grew a global thought leader’s audience from 8K → 60K

  • Won the Google NZME Stoppies Award for campaign effectiveness

  • Worked in a top-tier advertising agency managing their largest accounts

Who I work with:

  • Growth-stage companies scaling their marketing ops

  • Founders needing strategic clarity and execution

  • Businesses looking for reliable digital marketing campaigns

  • Execs & thought leaders building LinkedIn presence

“A social media extraordinaire deeply rooted in digital marketing and business strategy”

- NZME / Google

Why work with me?

Exclusive Focus:

I limit my projects to ensure your business receives dedicated attention. This is an experience distinct from what you receive with a typical marketing or advertising agency.

Unique Approach:

My approach to strategy is truly distinctive. With a blend of experience in social media, advertising, psychology, digital marketing and business development.

Results-Driven:

Your success is my priority - if your needs don't align with my skills, I recommend you to my industry partners rather than taking on the project.

Long-term Vision:

With over 10 years of specialised experience in the ever-changing digital marketing landscape, I don't just follow trends; I understand how they evolve and how to position you for lasting success.

Problem Solver:

I identify and remove any obstacles that hinder consumer engagement by reviewing the consumer journey across your marketing, ensuring you’re set up for success.

Vast Experience:

From hands-on digital marketing to leading national campaigns, collaborating with industry luminaries, and presenting digital strategy to boards. When I work with you, your business gains access to huge breadth of marketing insight and ‘been there, done that’ learnings.

My recipe:

Business objectives, industry context & environment
+
Digital marketing strategy, consumer insight & psychology

= A unique strategy, for long-term business impact and competitive edge.

Ready to grow?

  • "Sofia’s methodical yet creative approach to our social media strategy, allowed this process to be both interactive and enjoyable. She was able to take our overwhelming 25+ accounts and turn them into manageable bite-sized pillars that have served our business objectives. Since working with Sofia we’ve presented her strategy to the leadership team and had a 100% buy-in. This has resulted in all social media accounts being housed internally, which has reduced costs for the business, as well as brand risk."

    - Bay Venues

  • "I’d so recommend working with Sofia. She’s great at explaining the what & why of the different platforms, really getting under the skin of our brand, creating engaging content that takes our products to much wider markets, & sharing the data that demonstrates the ROI."

    Dr Lucy Hone, Top 20 Global TED Talker

    2020, Best Selling Author

  • Sofia's strategy has given us a lasting advantage over our competitors in the recruitment market. Her expertise, effective communication, and seamless collaboration made the process a breeze. We highly recommend working with Sofia.

    Tauranga Canvas Ltd

  • "Since working with Sofia I'm having to turn away clients because my books are full”

    Cocollaborate

  • "Since, our late nights have doubled in revenue working with Sofia. She's easy to work with, friendly & understands our vision. She's passionate & creative & has helped us grow our business tremendously"

    ADJO Cafe

  • "Sofia's personality might best be described as being at once charming, delightful & vibrant."

    Christchurch City Council