Strategic marketing that drives growth.

A portrait of a woman with red hair, blue eyes, and freckles, smiling, wearing a light blue blazer and white top.

About me

I’m Sofia - a strategic marketer that drives real business growth, not just vanity metrics.

I’ve worked with SaaS companies, global brands, and growing businesses to create sharp, platform-led strategies that move the needle.

  • 10 years specialist experience.

  • Award wins from NZME and Google.

  • Have worked at top-tier advertising agencies.

  • Grew ARR from $7M to $10M for Cloud Employee.

  • Have managed multi-million dollar budgets, led teams of over 50 people, worked in global markets, and equally created amazing results with small budgets, 1-2 person teams and a whole lotta hustle. 

I bring a mix of creative thinking, commercial instinct, and hands-on experience across industries, growth stages, and team sizes. I know how to scale what works - and cut what doesn’t.

Services

I work with founders and teams to bring structure, clarity, and direction to their marketing - through strategy, content, and campaigns.

  • One-off sessions to help you make clearer marketing decisions, aligned with your business goals and growth stage.

  • Planning and managing paid campaigns across platforms like Meta, Google, and LinkedIn — with a focus on performance and efficiency.

  • A clear, practical plan to guide your content - aligned with your goals, audience, and resources to drive results.

  • Ghostwritten posts that sound like you, designed to help you share your thinking, build trust, and stay visible without the time drain.

Client Results

  • 370% following increase from 7,514 to 36,349 followers.

    Dr Lucy Hone

  • 7,400% increase in job applications (4/month to 300/month).

    Tauranga Canvas Ltd

  • 300% social engagement rate increase in the first month alone.

    Bay Venues

  • Doubled revenue for new restaurant offering in 3 months.

    ADJO CafĂŠ

  • Fully booked with clients.

    CoCollaborate

@sofiawoodconsulting

Clients

  • Aon Insurance
  • The Marketing Meetup
  • Cloud Employee
  • Dr Lucy Hone
  • Mercury BayPark
  • Horizon Land Development
  • BayVenues
  • A stylized logo featuring a diamond-shaped design with waves, a mountain, and a sky in blue, yellow, and teal colors. The word "City" appears in gray in the bottom right corner.
  • University of Waikato Adams High Performing Centre
  • Mount Hot Pools
  • Worksafe Reps
  • Flashworks Media
  • New Zealand Motorhomes
  • TF Dental
  • Clubfit Gyms
  • Coromandel Ocean Adventures
  • Tauranga Canvas
  • Christchurch City Council
  • ADJO Cafe and Restaurant
  • BaySwim School
  • NZIWR

  • "Sofia is a rare find. Not only is she a delight to work with, she is whip-smart too. Sofia took the time to really understand our business and offer some fabulous strategic direction. As a small team we were lacking structure and direction with our social strategy and in other areas of the business. Sofia stepped up and brought clarity to what we were doing. She is a bright young mind on wise shoulders. Would 10/10 recommend 😊"

    James Sandbrook, Co-Founder of The Marketing Meetup

  • "We couldn’t recommend Sofia enough. It was the best investment we made for our marketing."

    Bay Venues / Tauranga City Council

  • “Sofia was fantastic to work with. She led our first ATL marketing campaign from start to finish, launching our brand to market and yielding incredible results along the way. In the two years I worked with her, she demonstrated skill and talent beyond her years - furthermore, she was an absolute joy to work with. I could not recommend her enough.”

    Monique McGrath, Aon Insurance, Head of Marketing

  • "So recommend working with Sofia. Explaining the what & why of the different platforms, really getting under the skin of our brand, creating engaging content that takes our products to much wider markets, & sharing the data that demonstrates the ROI."

    Dr Lucy Hone - Best Selling Author, Top 20 TED Talker & Global Keynote Speaker

  • "Sofia's strategy has given us a lasting advantage over our competitors in the recruitment market. Her expertise, effective communication, and seamless collaboration made the process a breeze. We highly recommend working with Sofia."

    Tauranga Canvas Ltd

  • "Working with Sofia has been life-changing. I'm having to turn away clients because my books are full"

    CoCollaborate

  • "If you’re looking for someone to go that extra mile then Sofia is the one. I would not hesitate to engage with her, she has been amazing building our tourism business over the last couple of years. Highly recommend and look forward to working with her again in the coming seasons."

    - Coromandel Ocean Adventures

  • "Our late nights have doubled in revenue working with Sofia. She's easy to work with, passionate, creative & understands our vision. She's helped us grow our business tremendously"

    ADJO Cafe